I'm not sure what it is but it seems like the British, the Japanese and hell, even the Canadians are better at putting out really awesome cookbooks than we Americans. I'm sure that there are plenty of junky foreign books out there but I haven't seen them.
Part of the problem I have with American cookbooks can but summed up by this experience: Every time I look at my Amazon suggestion list, there it is, looking at me like I want to buy it:Under Pressure: Sous Vide. Why? How many people have $4000 worth of food technology sitting around their apartment? Who cooks like that? Who has the room?
The answer is that obviously cookbooks have lapsed completely into the realm of lifestyle literature. They're not written to be cooked out of but simply read as a type of pornography.
That's not really a dig, literature is important in it's ability to inspire the reader, but literature (or pornography) also can't help you make dinner unless you're looking at the kidney recipe in the beginning of Joyce's Ulysses.
Anyway, real cookbooks with real recipes are where the British seem to be whipping our asses in the last few years and Moro is one of the books that has been doing it. Moro is a restaurant in London that mixes North African flavors with the food of southern Spain.
Great. That doesn't sound douchey at all.
But, then you open to the first few pages and here's a bunch of bread recipes. Simple recipes to make good bread from scratch. You have my attention. Now a tortilla recipe Next is how to make your own membrillo (quince paste) again simple, again from scratch. Then yogurt. Then yogurt cheese and Harissa and on and on.
I'll admit it, books that teach me how make things most people buy are a major turn on. Moro could have gone on to talk about how to poach horse turds for 24 hours in an immersion circulator and I would have still slept with this book under my pillow for a few months.
But it doesn't.Instead it starts dropping the People's Elbow of flavor and simplicity. Poached eggs with yogurt, fried sage and chili flakes? Fried liver with cumin? Roasted pork belly with fennel seeds?
Even if they all tasted like throw-up I would still make myself a Moro t-shirt with a magic marker like it was 1992 and they were Fugazi. Why? because they are real recipes that I would enjoy making and moreover could make with nothing more complicated than a knife, an oven and some pots and pans. What's better is that the cooking directions could be given to you over the phone by someone playing Buck Hunter and guzzling Wild Turkey.
Anyway, I was going to talk a little about the recipe for mackerel a la plancha that is in the above photo but it's early in the morning, I'm hung over and I lack the words to describe how awesome butterflied mackerel, cooked in a skillet and dressed with minced garlic, paprika, shallots, olive oil and parsley is. Forget about how cheap and sustainable a fish it is and how few really great recipes for it exist in today's stupid, tenderloin-centric food culture.
Put your French Laundry cookbook on eBay. Buy this book before the warm weather hits. Cook like a real person instead of of a precious gaylord.
Monday, March 02, 2009
Book: Moro or Why You Should Stop Buying Cook Books You Can't Actually Cook Out Of.
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19 comments:
Well hell. I'm picking up that book.
Regarding the superiority of english/japanese cookbooks, though -- the reason they seem to do such a better job than americans might just be that they mostly only export the decent stuff, and we see the whole mass of (mostly bad) american books. Or not. But its a possibility.
I just want you to know I almost choked to death on my coffee trying to drink / laugh at the same time when the last sentence hit my eyes.
the other 2 books they've put out are dope also (and the restaurant's pretty rad too)
I randomly received this book for Christmas a few years ago. I'd never heard of Moro because I don't really follow the British restaurant scene, but it turned out to be a really great cookbook. I made a bunch of things from it for Thanksgiving. Turkey bisteeya is way better than a dried out roast bird (or maybe I just can't roast a turkey properly).
Hey! I cook sous-vide with a $3 zip-lock vacuum pump and a $10 thermometer.
Of course, I have no intention of buying _Under Pressure_, so I guess you still have a point.
Mmmm, mackerel...
I think ascholl is on the money - we probably only see the foreign cookbooks worth seeing, mainly because of the cost of printing. Considering the difference in scale between American and the British publishing industry..
As for Sous Vide - my inner engineer has been intrigued. A vaccuum sealer is cheap enough, but the circulator.. Hmm. I think a water heater element, a cheap thermocontroller(under a hundred bucks at Auber Instruments) and a thermocouple might make doable substitute if you have your heart set on trying it.
Okay, now I have to go check this out on Amazon, and I swore I wasn't going to buy any more cookbooks. The mackerel sounds perfect, and my fish guy has them most of the time. I could go to the library first, but then I'll end up buying it anyway.
I got no beef with Sou-vide or Keller.
I just have beef with cookbooks that I can't or don't want to cook out of because the recipes are way to complicated for their result.
Also, home school sou-vide is a good way to get food poisoning so I guess Keller showing people how to do it safely is a public service.
this is one hell of a review.
the greatest cookbook i have bought in the past five years. the barley, grape, and sirloin salad with sumac...cannot make it enough. everything i have EVER made in this cookbook is fantastic. especially the yogurt cake.
My boyfriend actually HAD a fugazi t-shirt he made with a magic marker. AWESOME.
HTRN - There are also some rice-cookers out there that can be jury-rigged to function as immersion circulators, holding a set temperature.
This is really an informative blog post...
You Americans amaze me sometimes,. You buy cookbooks by th likesofRachel Ray and Paula Deen.
No wonder we laugh at you here in France.
Read the post - went to Amazon - bought the cookbook: summary of past ten minutes.
yo did you fall off something and die? come back!
if you are really dead, sorry about that.
Will I stop buying cookbooks? Definitely not. I will just have to buy another bookcase. I am sure there are lots of others out there with larger collections then mine, so time to fess up. Just how many do you have?
Just got this book. Very excited to cook from it. I love how it starts off with the story on sourdough. which will be the first thing i make.
"Moro could have gone on to talk about how to poach horse turds for 24 hours in an immersion circulator and I would have still slept with this book under my pillow for a few months."
L O L
Wow I can't bookmark this blog hard enough.
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